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Reflecting a 30+ year career in FMCG Marketing, an industry in which acronyms are common place, The 5th P was formed. In 1960 Jerome McCarthy created a marketing model called The 4P's (Product, Place, Price & Promotion), however the most important of all was unstated ...
The 5th P ... PEOPLE
A Change of Direction
The artist worked full time in Product Marketing until a fateful day in February 2018 when she was involved in a major non-fault road traffic accident. It has left Maria with the little known condition Functional Neurological Disorder (FND). As a result she experiences a complex list of conditions and symptoms including but not limited to Chronic Pain, Chronic Fatigue, 24/7 Head Pain, a major Subdural Brain Haemorrhage, Concentration & Memory Loss, Speech & Word Finding Difficulties etc etc.